We are a small firm run by Mexican designer Emiliano Godoy, working in environmental and social design projects.

We understand design as a process that requires thorough iteration and evaluation. We believe in design as a tool to renew our manufacturing and consumption structures, and a way to change unsustainable patterns of product development into sustainable innovation processes.
Our workplace mimics a laboratory, a place for praxis, observation and testing. As the emphasis is using design to control the environmental and social performance of projects, we do not specialize in a single type of objects.

We work on a very wide variety of projects, from product development to architecture, interior design, material development or manufacturing processes.
godoylab team

godoylab team
The design office is located in Mexico City, and we work with several local manufacturers, such as Pirwi, Nouvel Studio or Arta Cerámica. We also work with manufacturers in other parts of the world, such as Nanimarquina, Mooa, Weidmann or Ecoist.
Our office is in the neighborhood of Barranca Seca, in the southwest hills of the city. If you want to visit, please email us beforehand.

The vast majority of objects produced today are deficient, toxic, unpleasant, dysfunctional or frankly harmful. What kind of industry - and what kind of designers - produces these objects? One whose only consideration in bringing them into existence is how convenient they are. And convenience translates as financial gain: only objects that are good business get manufactured. To put it another way, the sole valid criterion for assessing a design is whether it will create shareholder value.
We believe that this is a stupid model for design, revealing, as it does, a lack of parameters to assess performance that is unrelated to money.

As a counterpoint to stupid design, we would like to propose a definition of design that takes other criteria for action into account; we propose that what we refer to as better, good, new, intelligent or informed designed should be:
Environmentally
regenerative
The Drip table is made with small pieces of thinning wood from FSC certified teak plantations, using a byproduct of sustainable forestry - [read more]
Socially
fair
Design can be the link between responsible brands, such as Ecoist, and civil associations working on the professionalization of craftspeople - [read more]
Functionally
innovative
We believe a city should communicate with drivers and pedestrians alike without resorting to signage or regulations, instead suggesting its proper use through clear shapes of infrastructure such as sidewalks and intersections - [read more]
Politically
active
Exhibitions, lectures and workshops allow us to spread the word about urgent problems and encourage fellow designers to take action - [read more]
Economically
equitable
Labour intensive designs, such as the Mar Adentro tumbler, channel disposable income from the consumers to the hands of skilled workers - [read more]
Symbolically
progressive
Designers can help in creating visual languages that seduce the marketplace with preferable materials and processes
- [read more]
Technologically
inventive
The Piasa screen combines computerized machining processes with hand knitted joints, using each technology in the way it adds more value to the final product - [read more]
It should not be necessary to have to argue too strenuously in favor of a change in the way we make, consume and dispose of things. It should also not be necessary for us to be professional designers in order to envisage how our actions impact ourselves and our surroundings. However, the reality is different.

Fortunately, we all have a say in this problem. More and more designers and consumers are creating new ways of interacting that are forcing a correction of the old. We believe design is a means for change, and we firmly believe that it has the potential to create a desirable future at the same time that it creates ethical and historical awareness, with an immediate positive impact.
Our workplace mimics a laboratory, a place for praxis, observation and testing. We understand design as a process that requires thorough iteration and evaluation. We believe in design as a tool to renew our manufacturing and consumption structures, and a way to change unsustainable patterns of product development into sustainable innovation processes.

NEL - NEL is a platform for experimentation formed by an evolving collective of Mexican designers. The collective serves as a channel to create and exhibit projects that focus on the conceptual and playful side of design. The organic nature of the collective allows for an ever-changing pool of designers, which in turn generates a wide variety of projects that range from political statements to playful storytelling or aesthetic explorations. Emiliano Godoy is a member of the design collective.
Tuux - Tuux is a boutique studio and manufacturing shop that provides design, development and fabrication services to brands, designers, artists and architects. Emiliano Godoy is a founding partner of Tuux.
Arrolladora Mexicana - A small design shop in downtown Mexico City, with pieces by Mexican designers and artists. Here you'll find limited editions, unique pieces and other products designed by Emiliano Godoy.
Pirwi - Pirwi is a Mexican manufacturer of furniture for the home, with numerous designers and award winning pieces in their catalog. The brand is also widely recognized for its green design and manufacturing policies. Emiliano Godoy is one of the founders of Pirwi and his pieces for the brand have already seven international design awards.
Nouvel Studio - Nouvel Studio is a glass blowing manufacturer in Mexico City, recognized worldwide for its high quality and excellent design. We have designed many pieces for them since 2007, two of which have received international design awards.
Arta Cerámica - This ceramic workshop in Mexico City run by two industrial Designers, Gloria Rubio and Martha Ruiz. We have designed a few pieces for them, and earned them already two design awards.
Nanimarquina - We are working with Nanimarquina on a couple of projects, the first of which will come out next year, we are very excited!
MOOA - The SAK bookshelf, designed in collaboration with Luis Mercado and Emiliano García, is manufactured and sold in the European market by MOOA.
20 20 - The Galería Mexicana de Diseño recently created the 20 20 line of products, with pieces by designers such as Ariel Rojo, Mauricio Lara and Cecilia León de la Barra. We created the Azoteas Verdes plant pots for them.
Design 21 Social Design Network - Design 21 SDN's mission is to inspire social activism through design, to connect people who want to explore ways design can positively impact our many worlds, and who want to create change here, now. Emiliano Godoy is part of the advisory board of Design 21 Social Design Network.
Centro de Diseño, Cine y Televisión - Centro is a new school in Mexico City, with programs in design, filmmaking and TV. The school's faculty includes many of the most influential and prolific creators in Mexico today. Emiliano Godoy currently teaches industrial design at Centro.
Jimena Acosta - Jimena Acosta is a contemporary art and design curator and critic. She teaches at Centro de Diseño, Cine y Televisión in Mexico City, and has curated exhibitions in Mexico, the US and Europe. We have collaborated with Jimena Acosta in exhibitions such as Transit cases: chairs from Mexico, Criteria and Diseño Piloto.