Cruce Seguro
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Project Details
Name: Cruce Seguro
Urban and industrial design: Renata Fenton
Graphic design: Jorge Cejudo (CEJAS)
Year: 2008
This project is a joint venture between Emiliano Godoy, Amcat, Jorge Cejudo (CEJAS), Grupo
Zuma and the General Directorate of Urban Services in Mexico City. The program, called
“Cruce Seguro” (Safe Crossway), had the main objective of renewing, replacing and
organizing infrastructure in 459 dangerous intersections in Mexico City. Up to 25% of
all roadway accidents in Mexico D.F. happen in these intersections.


The project’s main priorities were as follows:
1. Increase pedestrian and vehicular safety
2. Give both pedestrians and vehicles certainty in the correct use of walkways and intersections
3. Recuperate public and green spaces
4. Prevent vehicular congestion
5. Design and provide infrastructure that creates a dignified pedestrian experience in the city
6. Create incentives for the use of public and other alternative forms of transport
7. Improve services for both public and alternative transport users


The pilot project was very successful in proving that the physical characteristics of the street, sidewalks and urban equipment communicate better their correct use than signage or policemen. For example, a large radius at the sidewalk between two streets tells the drivers it is permitted to turn, while a sharp bend indicates the opposite – without the need for signage or other coercive measures.


The imagery and graphics that are contained within this folder portray the distinct aspects of the pilot project in Mexico City, in the intersection of two highly concentrated vehicular arteries; Monterrey and Insurgentes. Over 300 square meters of public space were recovered, and crossing times at the intersection were cut in half. This intersection was intervened in November 2008. The project was cut after that first pilot project mainly because of budgetary issues, but also due to the complexity of these works, which involve several governmental agencies and private utilities companies. The lessons of this project however are being implemented in other intersections in the city.